Web + Marketing · runreps.com

RunReps

A worldwide running platform for runners of every level. 70+ tools, training plans, and content in five languages.

RunReps homepage
The Brief

A worldwide platform for runners

RunReps is a running platform serving runners worldwide in five languages. The site covers pace and grade-adjusted calculators, training plan generation, nutrition tracking, gear recommendations, and over fifty other tools across performance, training, and challenges. Garmin and ASICS integrations sit alongside affiliate gear partnerships.

It anchors a small ecosystem: RainOrRun answers whether to run today, and find.runreps.com routes Instagram traffic into the rest of the network.

Our brief was to rebuild the site from scratch, internationalise it, ship marketing automation across YouTube, Instagram, TikTok, and Facebook, and build the SEO foundation for compounding organic growth.

Delivery

What we delivered

  • Full site rebuild in March 2026 on PHP, Tailwind CSS, and SQLite
  • 70+ tools across performance, training, nutrition, and challenges
  • Internationalisation in five languages (English, Spanish, French, plus more)
  • Garmin and ASICS integrations and affiliate gear partnerships
  • Marketing automation pipeline across YouTube, Instagram, TikTok, and Facebook
  • Sibling site (RainOrRun) and find.runreps.com link-in-bio
  • Substack newsletter and ongoing content strategy
Results

Measurable growth

3,300+

Monthly visitors

1,137

Google clicks /28d

5

Languages live

183

YouTube subscribers

Rebuilt, internationalised, and growing. Top organic pages span English, Spanish, and French tool variants. Multi-platform social and a Substack newsletter feed the funnel; two sibling sites and a link-in-bio pull traffic back in.

Tech Stack

Built with

PHP Tailwind CSS SQLite
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